Return Policy

Merchandise must be returned within 30 days of the purchase date in order to receive a full refund. The packing slip must be included along with the item(s) on all returns. All returned merchandise must be in new and resalable condition. No returns or exchanges will be accepted on Game Shirts, Score Shirts, or Final Sale Items. Final Sale Items include any product purchased at a discounted rate of 50% or more. Returns can be conducted at any of our 11 Bama Fever-Tiger Pride store locations. You must present the packing slip on all store returns. Website returns can be sent to the address listed below.

Dixie Pride Inc.
241-B Mendel Parkway East
Montgomery, AL 36117

Alabama Gear, Game Day Apparel, Alabama Collegiate Merchandise

Shop Bama Fever for the best selection of Alabama merchandise for men and women, Alabama game day apparel, Alabama football T-Shirts, Alabama comfort color shirts and Iron Bowl shirts! You can find great Alabama merchandise gifts at Bama Fever like home decor, baby gifts tailgating supplies and more! For the newest Alabama game day apparel and Alabama Football T-Shirts, shop our online store or in a store near you! We have stores in Tuscaloosa, Birmingham, Dothan, Hoover, Mobile, Montgomery, Oxford, Prattville and Trussville! Browse a list of our store location addresses. Whether you're looking for an Iron Bowl Shirt or our Alabama Comfort Color Shirts collection, shop Bama Fever! Roll Tide!

Being authentic isn’t a trend and it is certainly something you can’t manufacture. It’s about who we are and the relationships we have forged for over 30 years.

Bama Fever was created by the ingenuity of a local Hallmark owner in 1983 who believed that collegiate products should reflect the unique style of southern ladies and gentlemen. Bama Fever has become a time-tested symbol of true authenticity, local craftsmanship, and the Alabama way of life. As a company, we value the artistry of others, and many of our designs are hand drawn by college students, store employees, and even customers. After spreading to 11 store locations across the state, we are excited to offer our original products to those living all over the country. As we work to take our company to new heights, we do so with you in mind. If you have a question, suggestion, or just something you would like to share, please contact us.