Copyrights and Disclaimers

All content included on this site, such as text, graphics, logos, and images, is the sole property of Dixie Pride Inc. or its content suppliers, and protected by U.S. and international copyright laws. The compilation (meaning the collection, arrangement and assembly) of all content on this site is the exclusive property of Dixie Pride Inc. and protected by U.S. and international copyright laws. Any other use, including the reproduction, modification, distribution, transmission, republication, or display of the content on this site is strictly prohibited without written permission.


The university name and logo featured on our products are controlled under a licensing program administered by The Collegiate Licensing Company. The products are officially licensed by the university and a portion of the cost of the products is paid as royalties to the university. All other trademarks are the property of the respective trademark owners.

Alabama Gear, Game Day Apparel, Alabama Collegiate Merchandise

Shop Bama Fever for the best selection of Alabama merchandise for men and women, Alabama game day apparel, Alabama football T-Shirts, Alabama comfort color shirts and Iron Bowl shirts! You can find great Alabama merchandise gifts at Bama Fever like home decor, baby gifts tailgating supplies and more! For the newest Alabama game day apparel and Alabama Football T-Shirts, shop our online store or in a store near you! We have stores in Tuscaloosa, Birmingham, Dothan, Hoover, Mobile, Montgomery, Oxford, Prattville and Trussville! Browse a list of our store location addresses. Whether you're looking for an Iron Bowl Shirt or our Alabama Comfort Color Shirts collection, shop Bama Fever! Roll Tide!

Being authentic isn’t a trend and it is certainly something you can’t manufacture. It’s about who we are and the relationships we have forged for over 30 years.

Bama Fever was created by the ingenuity of a local Hallmark owner in 1983 who believed that collegiate products should reflect the unique style of southern ladies and gentlemen. Bama Fever has become a time-tested symbol of true authenticity, local craftsmanship, and the Alabama way of life. As a company, we value the artistry of others, and many of our designs are hand drawn by college students, store employees, and even customers. After spreading to 11 store locations across the state, we are excited to offer our original products to those living all over the country. As we work to take our company to new heights, we do so with you in mind. If you have a question, suggestion, or just something you would like to share, please contact us.